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Tuesday, 4 April 2017

Why I'm considering shutting down my blog

After a crazy day in work the first thing I always do is sit down with a cuppa tea and flick through my instagram and facebook news feed. This evening there seems to be a lot of controversy surrounding a comment that Marissa Carter of Cocoa Brown has made;

'When I started Cocoa Brown, bloggers still had credibility. They were telling the truth about products that they had tried. Now, the value of a blogger endorsement is nothing- there are no bad reviews anymore. There was an authenticity in the market when we started, you sucked up the bad reviews and delighted in the good reviews. But at least it was real.'

If I'm totally honest that comment really touched a nerve. I've been blogging since 2013 because I LOVE writing, I love beauty products and fashion. I've been blogging for purely my own enjoyment, I have never been paid to review products or post about a product. For those wondering; yes, I am sent samples quite often. 

How often do you see me mention them? Very little, because they aren't worth mentioning. I don't feel any pressure to write a post or mention a product unless I actually like it. A free sample doesn't mean that I am obliged to write a positive, glowing review. I'm a very positive person and I was always raised with the motto 'If you don't have anything nice to say, don't say it at all'. I always thought it would be nasty to write a poor review about products. Firstly, because someone has put their heart and soul into something. Secondly, something may not work for me but may work wonders for you. Thirdly, a hell of a lot of products sent to me are from hard working women, and it's important to support each other.

I will agree with some (not all) comments that bloggers are not honest anymore. In my opinion this often relates to bloggers who have a much larger following, who are sponsored/ paid to promote products. There are definitely a few Irish bloggers I would class as sell outs. You may disagree with me but I laughed my head off at every blogger who worked with the Road Safety Authority. Yes it was fantastic for the RSA to get so much publicity, but if these bloggers REALLY cared about road safety they should have done the job for free. It isn't fair to tar everyone with the same brush though. I've never worked with a brand in this way, as the only brands who have come to me I (A) didn't like, (B) hadn't heard of them and mostly (C) I didn't feel that they worked well with my blog.

But after reading this comment I'm very torn as to the direction my blog should go, should I be the same positive blogger, should I slam every product I dislike or should I give up blogging completely? Marissa has on several occasions sent me products to try out, she has invited me to press launches and I get sent emails about every new product launch. Why bother with me since I'm a blogger? The value of my opinion is worthless apparently. Through the grapevine I've heard that the biggest blogger in Ireland is launching a tan of her own, and it seems as though Marissa is trying to downplay the authenticity of bloggers for the fear of losing market share. Or maybe it is a really smart marketing ploy, as she is currently on a press trip launching a new product and she is generating a heap of publicity.

I was always a massive fan of Marissa, her work ethic, her intelligence, her ambition, her ideas and her apparent kindness whenever I have met her. But for her to state that bloggers opinions are irrelevant and worthless is ludicrous, she has just hosted a launch with irish bloggers, she has sent emails with the details of the new products to bloggers and she is on a tour with press in Monte Carlo right now. 

What are your thoughts on this? I'd love you guys to leave a comment below the link on facebook. This comment has made me think twice about why I blog. I work 40 hours a week, I run my own business the other two days as a makeup artist. Should I give up my spare time to write if no one really trusts me?



  1. Hi Ally, I think you are correct by saying publicity due to the threat of a blogger launching another tan which will obviously compete with Coco Brown. Also if Marissa did not value the opinion of bloggers she would not be hosting events for them or sending them her product. However the credibility of some larger main stream bloggers has certainly been lost as the readers are realising how much they are been paid to review products and also lack of their own blogging ways. Myself as a reader I have become fed up of seeing posts which all include paid links and lavish holidays. In my opinion I prefer the smaller bloggers whom do not do it as a full time job and not constantly blocking up my instagram feed with ads for products! So I say keep at it for us readers whom like honest opinions and don't give up your love of writing and blogging due to one persons comment which tries to paint all bloggers with the one brush! :) Sarah X


  2. Hmm it seems like your site ate my first comment (it was extremely long) so I guess I'll just sum it up what I had written and say, I'm thoroughly enjoying your blog. I as well am an aspiring blog blogger but I'm still new to everything. Do you have any tips and hints for inexperienced blog writers? I'd certainly appreciate it. all of craigslist


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